4/5/2023 0 Comments Copy that meaningA copywriter has to use the most suitable USP. Clarity makes way for interpretation.Īpt and conforming- The copy must be apt and must match the needs of the prospects. It is self-explanatory, definite, and precise. A clear copy is easy and quick to be read by the readers. It doesn’t mean that the copy must omit the important elements of the ad. Misleading and misinterpreted ads harm the reputation of the selling house.Īttention- The keywords, punch lines or phrases that seize the attention of the potential consumers or some component in the ad that attracts the target audience is essential in a good advertising copy.Īssurance of benefit – An advertisement copy must contain some promise of the benefits that the product offers if the consumer purchases and uses the product.īrief and clear- An ad copy must be brief and clear, i.e. The credibility of an advertisement is the extent of honesty in the ad message. The copywriters should essentially flaunt an element of reliability in the ad so that the consumers are convinced to go ahead with the product. The essentials of a good ad copy are as follows:Ĭredibility- An ad copy must focus on the credibility or the reliability of the ad. It combines search engine optimisation with marketing strategies and is used in all kinds of advertisements, not only pay per click and contextual ads. ESSENTIALS OF A GOOD ADVERTISEMENT COPYĪn ad copy is made of various principles, all of which are integrated into a few lines of the copy that the advertisers are allowed to engage. The advertisement industry flourishes when they succeed in delivering the advertisement just like its copy. There is a substantial effort that goes into making an ad copy. An ad copy involves a complete investigation of the target audience. Drafting an ad copy demands skill and effort. An advertisement copy is mostly a result of extensive advertising and consumer research designed by professional copywriter’s employees by advertising agencies. A short ad copy is the most popular in consumer-product advertising, or an artful, indigenous lengthy ad copy may work wonders too. The most significant part of the copy is the headline, and sometimes even a small shift in the text brings magnanimous results. It is a print, radio or TV advertising message that aims at developing and retaining an interest of the target customer and prompting him to purchase the product within a couple of seconds.Īccording to the UK advertising guru, David Ogilvy, ‘people do read lengthy advertisements if they are skillfully written’. The text could be a dialogue, a catchy punch line or a company’s dictum. It is also popular amongst amateur and CB radio enthusiasts, as well as users of walkie-talkies.ĬOPY THAT means the same as both Roger and C1.ĬOPY.THAT (with a period) is the name of a popular video game available for IOS and Android.An advertising copy is a term used to describe the main text used in the advertisement. Although it is not an official term used in military voice procedure, it is widely used by military personnel in Hollywood movies and video games. The origins of the term COPY THAT are unclear. It can also be used to seek confirmation that a message has been understood (i.e., it can be used as a question, as in "Do you COPY THAT?"). The term COPY THAT (often abbreviated as just "Copy") is widely used in speech and text-based communications with the meaning "I Heard and Understood the Message." In this context, COPY THAT indicates that a message has been received and understood. This page explains a little more about the term COPY THAT. Search our site What Does COPY THAT Mean?ĬOPY THAT means "I Heard and Understood the Message." It is also a video game, available on IOS and Android.
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